Clarity AI Ltd

1. Purpose of this Policy

This Privacy Policy explains how Clarity AI Ltd collects, uses, stores, and protects personal information. We comply with the New Zealand Privacy Act 2020 and relevant international privacy standards (including GDPR principles where applicable).

2. Information We Collect

We may collect the following types of information:

• Client and business contact details: names, email addresses, phone numbers.
• Account information: login credentials and service registration details.
• Usage data: interactions with our services, websites, and dashboards.
• Marketing and analytics data: campaign metrics, performance statistics, and attribution data.
• Technical information: IP address, browser type, device details, and operating system.
• Financial information: limited billing and invoicing details required for transactions.

We do not collect sensitive personal data unless explicitly required and authorised by you.

3. How We Collect Information

We collect information through the following channels:

• When you or your organisation register for our services.
• When you communicate with us via email, website, or phone.
• When you integrate third-party platforms (Shopify, Google Ads, Meta, Klaviyo, etc.) with our services.
• When authorised data is received through APIs or analytics connectors.

4. How We Use Information

We use personal information to:

• Deliver and improve our AI and analytics services.
• Customise dashboards and reports.
• Communicate service updates and feature enhancements.
• Process payments and invoices.
• Ensure system security and compliance with legal obligations.

5. Data Storage & Security

All data is hosted on Amazon Web Services (AWS) in secure data centres located in Australia/New Zealand. Data is encrypted in transit and at rest using TLS/SSL protocols. Access to data is restricted to authorised staff using multi-factor authentication. Regular reviews of security and data management processes are conducted.

6. Sharing & Disclosure

We may share information with:

• Authorised service providers or partners assisting with analytics, hosting, or support.
• Third-party applications that you explicitly connect to Clarity AI (e.g., Google Ads, Meta, Klaviyo).
• Regulatory authorities or law enforcement when legally required.

We do not sell, rent, or trade your data with third parties for marketing or advertising.

7. International Data Transfers

Where data is transferred outside New Zealand, we ensure it is subject to equivalent protection in line with the New Zealand Privacy Act 2020 and international data transfer safeguards.

8. Your Rights

You have the right to:

• Access and request correction of your personal data.
• Withdraw consent for processing at any time.
• Request deletion of your data (subject to legal and contractual obligations).

Requests can be submitted to support@clarityai.co.nz.

9. Data Retention

We retain data only as long as necessary to provide services or meet legal requirements. Data older than 24 months from last use may be securely deleted.

10. Cookies & Tracking

Our website may use cookies or similar technologies to enhance performance and analytics. You can manage or disable cookies through your browser settings.

11. Policy Updates

This Privacy Policy may be updated from time to time. The latest version will always be available on our website with the effective date clearly stated.

12. Contact Us

For privacy-related questions, requests, or complaints, please contact:

Clarity AI Ltd is committed to protecting your data and ensuring transparency, security, and accountability in all our AI and analytics operations.